FUCT

FUCT (Friends You Can't Trust) was founded in 1990 by Erik Brunetti and is often cited as one of the first pioneers of modern streetwear, popularizing the fashion influence containing hip-hop culture and government/anti-religion symbolism much like Stussy, Keith Haring's Pop Shop, and Japan's Hysteric Glamour. The brand got additional fame when they attempted to get their trademark for the company and the USPTO rejected the name for being vulgar which lead to a Supreme Court case in which Erik won on the grounds of freedom of speech.